Burberry Lip Velvet in Fuchsia Pink No. 309

Burberry's Lip Velvet in Pink Amber was a tiny taste -- wearable, pretty, safe and should suit most skin tones. Fuchsia Pink ups the ante and begs for lippie lovers to throw caution to the wind.

For a moment I thought I misspelled "Fuchsia"

At first glance, Pink Fuchsia looks like just another red lipstick, but don't let this baby fool you. This hidden gem needs to be tried on and thoughtfully considered -- for instance, which dress would you pair Pink Fuchsia with? Or, are you brave enough to wear such a bright shade to work?

I did and was asked, "which shade are you wearing?" Pink Fuchsia also has a super power, the power to make your pearly whites appear brighter; so throw those Crest White Strips away and hand your loved one(s) a pair of sunglasses.

Wearing Burberry Pink Fuchsia No. 309 on my lips

Still not sold? To help set things straight, I lined up several similar shades from my own stash in order to properly compare and contrast.

The lineup: Rouge d'Armani 400 (left), Pink Fuchsia (centre) and NARS' Flamenco (right)

Rouge d'Armani 400 is a true red with blue undertones, NARS' Mexican Rose was a wildcard I thought could pass (it doesn't) and NARS' Flamenco is perhaps a sheer version of Rouge d'Armani 400.

Have I convinced you yet?

Initially, Pink Fuchsia appears to have a glossy finish, but within an hour the glossiness will dry down to a matte finish. Wear time is optimal -- Pink Fuchsia stuck around all day and I ended up removing the remnants close to 10 hours after application.

The Bagful breakdown:

Total amount for Burberry’s Lip Velvet in Pink Fuchsia No. 309: