Giorgio Armani's Rouge Ecstasy in daybreak 508

Whenever I apply Daybreak, my lips feel like they're getting a hug. The velvety texture of Giorgio Armani's new lipstick grabs ahold and refuses to let go.

Daybreak: "I love you."

My lips: "No, I love you more!"

Last week I switched out my much-loved lippie for Daybreak, a variant of peony pink with flecks of shimmer.

So, what's so special about Armani's latest creation? Categorized as a CC (no, not colour correcting) -- in this case, CC stands for Colour and Care. Essentially, you get a high dose of semi-glossy colour that feels like a lip balm, but looks like a lipstick.

In terms of care, Armani claims Rouge Ecstasy "repairs and enhances your lips day after day," but I don't get that. By hour five the colour has all but faded and has even left my lips chapped.

While I do love the colour, the way it initially feels on my lips and the shape of the bullet, I'm not sure this formula is for me.

Oh shoot, I forgot to mention something... the scent! Rouge Ecstasy contains perfume -- its presence had a negative impact on my dining experience; it changed the flavour of my glass of wine.

Me no like-y.